Social Media Marketing and Ecommerce Create Wonders

Question: Discuss about the social media marketing and E-commerce. Answer: The phenomenon that was a dream in the earlier era has turned to be the utmost reality. The entire world at one touch, is the most observable fact in that rules the lives of the individuals in todays digital world. The introduction of the advantages of the internet along with the innovations made in the field of social media, have created wonders in the lives of the people. Internet itself is now one of the integral parts of everyday life, devoid of which it is very difficult to think about leading life. The entire corporate arena across the globe is highly dependent upon the advantages offered by the internet. It is by the virtue of internet that the people residing in any part of the world can contact each other easily. The use of the E-mails through the means of internet gave way to the online social networking sites or more appropriately the social media. Social media or the social networking networking websites have become the resources that allow the individuals to remain in touch with each other and put forth each others thoughts. The intense advancement of science and technology has given birth to mobile and web based technologies that help the individuals to interact, promote, create and share videos, pictures and career related information. Thus, a highly interactive platform is being created. Social media has adapted itself to various forms, such as business networks, blogs, video sharing, social bookmarking, sharing of advertisement and other aspects through online videos, microblogs, enterprise social networks and many more. Facebook, Twitter, Watsapp, Instagram, Wechat, Linkedin and many other such applications have contributed largely in creating interactions a highly advantageous process. (Popescu, 2015). The immense use of Social media and its merits by the business organizations is highly in vogue in todays world. The concept of social media marketing is increasingly becoming common. The companies or the business organizations around the world are using social media to achieve their business interests and incorporate innovative strategies that will keep the business going. The business organizations are intensely using the benefits of social media to develop their market share and always stay connected with the stakeholders of the company. The social media or the social networking sites have enabled the authorities or the executives of the companies to converse with the customers. The consumers can easily post their reviews for the individual business organizations with respect to their products and services. Both the producers and the consumers can share their ideas. It is through these social networking sites that the companies are able to reach within no time to billion of consum ers and make them aware of their products and services (Kane et al. 2014). Zee Entertainment Enterprises is one such example of an organization that has created wonderful achievements in world of entertainment. The enterprise uses its own facbook page and Twiiter to remain connected to a large number of people simultaneously (Zhou et al. 2013). The enterprise of Zee is operating in more than 171 countries having 33 channels that aim to unite the varied set of cultures across the globe. In its facebook and Twiitter profiles, the organization has gained much popularity by being connected to a large number of viewers both in India and abroad. The viewers are able to convey their opinions about the programs shown by different channels of Zee entertainment. They can ask for repeating a particular show, if it really caught their attention and is praiseworthy. The audience or the viewers may also ask for making certain modifications in the programs presented by the channel or any specific program shown by it. This kind of connection helps in enriching the demand o f the consumers, thereby serving the business interests of the organization (Trattner Kappe, 2013). Zee entertainment is such an enterprise that has gained the attention of millions, through its ethical concerns and welfare motive. By operating in a large number of countries, it has made staunch attempts in uniting different cultures of the globe (Aithal, 2015). It considers that the entire world is a family and therefore, should live accordingly. With the help of propagating its ventures via the social networking sites of facebook and Twitter, the enterprise is able to make all the cultures know about each other and thereby generate a form of reverence towards each other. The facebook and twitter profiles of the organization also serve as the best platform, where the viewers find themselves sharing their thoughts with each other and thereby knowing the unknown and staying connected (Tuten Solomon, 2014). References: Aithal, P. S. (2015). Concept of Ideal Business Its Realization Using E-Business Model. in International Journal of Science Research, 4(3). Kane, G. C. J., Palmer, D., Phillips, A. N., Kiron, D., Buckley, N. (2014). Moving beyond marketing: Generating social business value across the enterprise. MIT Sloan Management Review, 56(1), 1. Popescu, G. H. (2015). E-commerce effects on social sustainability. Economics, Management and Financial Markets, 10(1), 80. Trattner, C., Kappe, F. (2013). Social stream marketing on Facebook: a case study. International Journal of Social and Humanistic Computing, 2(1-2), 86-103. Tuten, T. L., Solomon, M. R. (2014). Social media marketing. Sage. Zhou, L., Zhang, P., Zimmermann, H. D. (2013). Social commerce research: An integrated view. Electronic Commerce Research and Applications, 12(2), 61-68.